From pedals and saddles to integrated cockpits and race bikes: a selection of the products, launches and content I have worked on across eight companies over 25 years in the cycling industry.
BMC Switzerland — Product Marketing Manager (2022–today)
- ICS Eco: integrated cable routing brought from €7,000 bikes down to €2,500 bikes
- ICS Carbon Aero Cockpit Gen 2: product story and Product DNA document
- Kaius 01 Gen 2: owner’s manual built from R&D 3D data
- Suspension kinematics animations: Fourstroke Gen 6 · SCOR 4060
- Method: Creating a Bicycle Owner’s Manual, step by step
Royal Vélo France — Senior Brand Manager (2020–2022)
- Purchasing and brand management for the French market
- Coordinated a team of 5 Brand Managers: team leadership, support and documentation organisation
- Coordinated the communication calendar supporting the sales team and B2B channel
Specialized — Head of SBCU Training University, French Speaking Markets (2014–2020)
- SBCU Live: 13 live dealer-education broadcasts during the 2020 lockdown
- Tarmac presentation to the Le Cycle Road Bike of the Year jury: Tarmac elected Road Bike of the Year
MEDAS SA — General Manager, fixed-term mission (2012–2014)
- Revised commercial terms to improve gross margin and net profit
- Updated all communication supports: new websites for the company and for each distributed brand, in their local language
- Promotional catalogues aligned with phone and email campaigns
- Commercial activation of the company-owned shops in Paris, Lyon and Vichy
- Refreshed the product line-up of the PERL brand
fi’zi:k (Selle Royal) — Product Manager (2010–2012)
- Saddles: fi’zi:k Arione 00 · fi’zi:k Tritone triathlon saddle · fi’zi:k Ardea Tri 2012 · fi’zi:k Nisene 2012
- Accessories: fi’zi:k Ta:ke saddle bag · fi’zi:k Performance bar tape · fi’zi:k Silicone seatpost rings packaging · fi’zi:k 2012 After-Market range
Giant Bicycle — Global Category Manager Road (2005–2010)
- TCR: GIANT – TCR Advanced SL Series Model Year 2009 · GIANT – TCR Advanced Series Model Year 2009 · GIANT – TCR Advanced SL Limited Edition – march 2009 · GIANT – TCR Advanced SL and TCR Advanced Series Model Year 2012
- Defy: GIANT – Defy Advanced Series Model Year 2009 · GIANT – DEFY Advanced SL and DEFY Advanced Series Model Year 2012 · GIANT – DEFY Series Model Year 2012
- Trinity: GIANT – TRINITY Advanced SL Series Model Year 2010 · GIANT – Trinity ALUXX Series Model Year 2009 · GIANT – Trinity Alliance Series Model Year 2008
- Cyclocross, track & urban: GIANT – TCX ALUXX Series Model Year 2009 · GIANT – OMNIUM Series Model Year 2010 · GIANT – Bowery Series Model Year 2009
- Global and European line-ups: GIANT – EUROPEAN LINE-UP Model Year 2007 · GIANT – EUROPEAN LINE-UP Model Year 2008 · GLOBAL ROAD LINE-UP 2009 “Year of the Road” · GIANT – GLOBAL ROAD LINE-UP Model Year 2010 · GIANT – GLOBAL ROAD LINE-UP Model Year 2011
- MTB: GIANT – MTB Products 2007 · GIANT – XtC ALUXX Series Model Year 2008 · GIANT ROOT Disc brake
- Training: Technical course: Maestro suspension, composite, aluminium
Intersport France — Cycle Buyer & Product Manager (2002–2005)
- NAKAMURA France 2003 (INTERSPORT France) · NAKAMURA France 2004 (INTERSPORT France) · NAKAMURA France 2005 (INTERSPORT France) · WINDERS France 2004 (INTERSPORT France)
Look Cycle — Accessories Product Manager & Webmaster (2000–2001)
Certifications
Archive: 2013 portfolio
My « latest » portfolio isn’t that fresh. However, it’s a document I’m proud of as it’s a kind of family photo album for me. Dated 3 September 2013.