25+ years shaping bikes, components and equipment for Look Cycle, Intersport, Giant, fi’zi:k, Specialized and BMC Switzerland.
I bridge engineering and market: from product definition and range strategy to launch storytelling, technical content and dealer training.
Hands-on with CAD, 3D visualization and animation, so I can turn complex technology into stories riders and retailers understand.
Product development · Cost engineering
From idea to integrated cockpit
ICS Eco
Defined and developed a cost-optimised version of BMC’s Integrated Cockpit System, bringing fully integrated cable routing to lower price points. Four prototype iterations, from concept to series production.
Product marketing · Positioning
Building the product story
ICS Carbon Aero Cockpit
Wrote the product DNA document and the launch narrative around three pillars: ergonomics, stiffness and aerodynamics. This created one shared story for R&D, sales and the media.
Technical content · Cross-functional project
A premium owner’s manual
Kaius 01
Structured, wrote and illustrated the owner’s manual using 3D imagery from R&D data, with review by engineering, quality and legal.
- Portfolio 2000–2026: 25 years of cycling products
- Building the Owner’s Manual for the BMC Kaius Generation 2
- From Idea to Integration: The Creation of ICS Eco at BMC
- Product Marketing for the BMC ICS Carbon Aero Cockpit Gen 2
- Protect Your Investment: Cutting Profiles for SRAM Red D1 and E1 Crank Arm Protectors
