L’ensemble de mes projects
- Building the Owner’s Manual for the BMC Kaius Generation 2
Creating an owner’s manual is often underestimated. It sits at the intersection of engineering, product, and user experience, and when done right, it becomes a key part of how riders understand and trust a product. For the BMC Kaius Generation 2, the objective was clear: deliver a manual that is technically accurate, visually intuitive, and … Continuer la lecture de Building the Owner’s Manual for the BMC Kaius Generation 2 - From Idea to Integration: The Creation of ICS Eco at BMC
When I joined BMC Switzerland in 2022, the brand’s integrated cockpit technology was already well established. However, it came with a limitation: fully integrated cable routing was only available on bikes starting at around €7,000. The reason was simple. The only compatible stem used for internal cable routing was the ICS2 stem system, a high-end … Continuer la lecture de From Idea to Integration: The Creation of ICS Eco at BMC - Product Marketing for the BMC ICS Carbon Aero Cockpit Gen 2
As Product Marketing Manager, my role focused on collecting performance data, technical insights, and design intentions, then translating them into visuals and messaging that retailers, media, and riders could easily understand and connect with. Like many performance-driven projects, the cockpit evolved through multiple inputs coming from engineering priorities, rider feedback, testing, and design iterations. Transforming … Continuer la lecture de Product Marketing for the BMC ICS Carbon Aero Cockpit Gen 2 - Creating a Bicycle Owner’s Manual: A Step-by-Step Guide
Creating an owner’s manual might seem like a daunting task, but with the right approach, it becomes a straightforward and essential part of product development. A good owner’s manual serves as a comprehensive guide for riders and retailers, ensuring they can easily understand and use your product while minimizing the need for Customer Service support. … Continuer la lecture de Creating a Bicycle Owner’s Manual: A Step-by-Step Guide - Scor 4060 Cinematic Visualization for Suspension Design
For the SCOR 4060, the goal was to visually communicate the rear suspension design in a way that is both clear and cinematic. Instead of static images, I used motion to illustrate how the rear end behaves. Decomposing the Design The process began by breaking down the industrial design sketch into key structural and functional … Continuer la lecture de Scor 4060 Cinematic Visualization for Suspension Design